Consumer behavior and marketing strategy / (Record no. 445)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02588cam a2200433 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2006032470 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Ost |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20070726 .0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 060929s2008 mauab b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2006032470 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071259354 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071259354 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Modifying agency | BAKER |
| -- | C#P |
| -- | BTCTA |
| -- | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.32 |
| Item number | .P48 2008 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/342 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Peter, J. Paul. |
| 9 (RLIN) | 599 |
| 245 10 - TITLE STATEMENT | |
| Title | Consumer behavior and marketing strategy / |
| Statement of responsibility, etc | J. Paul Peter, Jerry C. Olson. |
| 246 14 - VARYING FORM OF TITLE | |
| Title proper/short title | Consumer behavior & marketing strategy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York: |
| Name of publisher, distributor, etc | McGraw-Hill/Irwin, |
| Date of publication, distribution, etc | c2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 555 p. : |
| Other physical details | ill., map ; |
| Dimensions | 27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 499-528) and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Olson, Jerry C. |
| Fuller form of name | (Jerry Corrie), |
| Dates associated with a name | 1944- |
| 9 (RLIN) | 7653 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0702/2006032470-d.html">http://www.loc.gov/catdir/enhancements/fy0702/2006032470-d.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents only |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0702/2006032470-t.html">http://www.loc.gov/catdir/enhancements/fy0702/2006032470-t.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Contributor biographical information |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0735/2006032470-b.html">http://www.loc.gov/catdir/enhancements/fy0735/2006032470-b.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Source of classification or shelving scheme | Total Renewals | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KISAJU MAIN CAMPUS | KISAJU MAIN CAMPUS | - Open Collection | 26/11/2008 | HF 5415.3 .P48 2008 | 2008-4803 | 21/01/2016 | 2 | 30/11/2010 | Books | Library of Congress Classification | |||||||
| The MUA Library South C campus | The MUA Library South C campus | - Open Collection | 26/11/2008 | HF 5415.3 .P48 2008 | 2008-4801 | 21/01/2016 | 1 | 30/11/2010 | Books | ||||||||
| The MUA Library South C campus | The MUA Library South C campus | - Open Collection | 26/11/2008 | 1 | HF 5415.3 .P48 2008 | 2008-4802 | 21/01/2016 | 4 | 30/11/2010 | Books | Library of Congress Classification | 1 | 16/12/2011 | ||||
| The MUA Library South C campus | The MUA Library South C campus | - Open Collection | 26/11/2008 | HF 5415.3 .P48 2008 | 2008-4800 | 21/01/2016 | 5 | 30/11/2010 | Books | ||||||||
| The MUA Library South C campus | The MUA Library South C campus | - Open Collection | 26/11/2008 | HF 5415.32 .P48 2008 | 2008-4804 | 21/01/2016 | 25/09/2012 | Books | Library of Congress Classification |