Principles of services marketing / Adrian Palmer.
Material type:
TextPublication details: London ; New York : McGraw-Hill, c1998.Edition: 3rd edDescription: x, 371 p. : ill. ; 25 cmISBN: - 0077094387
- 0077094344
- HF 5415.13 .P3242 1998
Reviews from LibraryThing.com:
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Open Collection | HF 5415.13 .P35 1998 (Browse shelf(Opens below)) | 1 | Available | 2001-0304 |
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| HF 5415.13 .O53 2002 Marketing management systems / | HF 5415.13 .O53 2002 Marketing management systems / | HF 5415.13 .O78 1988 Competitive marketing / | HF 5415.13 .P35 1998 Principles of services marketing / | HF 5415.13 .P35 2005 Principles of services marketing / | HF 5415.13 .P35 2005 Principles of services marketing / | HF 5415.13 .P35 2008 Principles of services marketing / |
Previous ed.: 1994.
Includes bibliographical references (p. 355-363) and index.
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