Cases and classics in marketing management / Dennis H. Tootelian, Ralph M. Gaedeke.
Material type:
TextPublication details: San Diego : Harcourt Brace Jovanovich, c1986.Description: ix, 513 p. : ill. ; 25 cmISBN: - 9780071107228
- 658.8/00973 19
- HF5415.13 .P48 1986
Reviews from LibraryThing.com:
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Open Collection | HF 5415.13 .P48 1986 (Browse shelf(Opens below)) | Available | 2008-1254 |
Browsing The MUA Library South C campus shelves, Shelving location: - Open Collection Close shelf browser (Hides shelf browser)
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| HF 5415.13 .P47 2009 Basic marketing : | HF 5415.13 .P47 2009 Basic marketing : | HF 5415.13 .P47 2009 Basic marketing : | HF 5415.13 .P48 1986 Cases and classics in marketing management / | HF 5415.13 .P48 2003 A preface to marketing management/ | HF 5415.13 .P48 2004 Marketing management : | HF 5415.13 .R36 1995 Business marketing strategy : |
Rev. ed. of: Marketing management. c1980.
Includes bibliographies and index.
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