Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Material type:
TextPublication details: New York: McGraw-Hill/Irwin, c2008.Edition: 8th edDescription: xix, 555 p. : ill., map ; 27 cmISBN: - 9780071259354
- 9780071259354
- Consumer behavior & marketing strategy [Cover title]
- 658.8/342 22
- HF 5415.32 .P48 2008
Reviews from LibraryThing.com:
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Books | KISAJU MAIN CAMPUS - Open Collection | HF 5415.3 .P48 2008 (Browse shelf(Opens below)) | 2 | Available | 2008-4803 | |
| Books | The MUA Library South C campus - Open Collection | HF 5415.3 .P48 2008 (Browse shelf(Opens below)) | 1 | Available | 2008-4801 | |
| Books | The MUA Library South C campus - Open Collection | HF 5415.3 .P48 2008 (Browse shelf(Opens below)) | 4 | Available | 2008-4802 | |
| Books | The MUA Library South C campus - Open Collection | HF 5415.3 .P48 2008 (Browse shelf(Opens below)) | 5 | Available | 2008-4800 | |
| Books | The MUA Library South C campus - Open Collection | HF 5415.32 .P48 2008 (Browse shelf(Opens below)) | Available | 2008-4804 |
Browsing The MUA Library South C campus shelves, Shelving location: - Open Collection Close shelf browser (Hides shelf browser)
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| HF 5415.2 .Z55 2010 Essentials of marketing research / | HF 5415.3 .K37 1999 Consumer behaviour & managerial decision making / | HF 5415.3 .P48 2008 Consumer behavior and marketing strategy / | HF 5415.3 .P48 2008 Consumer behavior and marketing strategy / | HF 5415.3 .P48 2008 Consumer behavior and marketing strategy / | HF 5415.3 .P48 2010 Consumer behavior and marketing strategy / | HF 5415.32 .A76 2007 Consumers / |
Includes bibliographical references (p. 499-528) and indexes.
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